Find New Marketing Tricks

When you are a business man or woman you have to always be on the look out for new marketing tactics and techniques to drive more customers to your door. Dan Kennedy, one of the most noted marketers of the last 20 years, says that business owners must realize that their main job is marketing. They should spend at least 90% of their time working on the business not in the business. This means you should be concentrating on how you will acquire more customer, how you will keep the customers you have, and how you will sell more to your current customers.
Many small business men and women think there number one duty should be doing the work of the business. For example, let's look at plumber. Our business woman has been a plumber for 15 years and has learned most of the tricks of the trade. Now she wants to go into business for herself. So she gets some business cards and starts to do plumbing work. She bends pipe and glues joints all day long. At the end of the year she has made less money that when she worked for someone else. What if she would have taken a clue from fargo marketing and worked on her business not in it?
Instead of working for wages she would have hired another plumber and an apprentice to do the actual work. While her two employees were laying pipe she could have been out meeting more customers. She could have worked on her flyers or gone to contractor meetings to become acquainted to builders who would use her service.
The key is to work on your business not in it.