When you are a business man or woman you have to always be on the look out for new marketing tactics and techniques to drive more customers to your door. Dan Kennedy, one of the most noted marketers of the last 20 years, says that business owners must realize that their main job is marketing. They should spend at least 90% of their time working on the business not in the business. This means you should be concentrating on how you will acquire more customer, how you will keep the customers you have, and how you will sell more to your current customers.
Many small business men and women think there number one duty should be doing the work of the business. For example, let's look at plumber. Our business woman has been a plumber for 15 years and has learned most of the tricks of the trade. Now she wants to go into business for herself. So she gets some business cards and starts to do plumbing work. She bends pipe and glues joints all day long. At the end of the year she has made less money that when she worked for someone else. What if she would have taken a clue from fargo marketing and worked on her business not in it?
Instead of working for wages she would have hired another plumber and an apprentice to do the actual work. While her two employees were laying pipe she could have been out meeting more customers. She could have worked on her flyers or gone to contractor meetings to become acquainted to builders who would use her service.
The key is to work on your business not in it.
Sunday, March 8, 2009
Wednesday, March 4, 2009
MLM Local Leads Work At Home
The economy is in a shambles right now. Nobody can deny that. People are being layed off from there jobs left and right, in fact last month more that 700,000 people were added to the unemployment rolls in the US. These are people who have sometimes worked twenty or thirty years for a company and thought they would have a job until retirement. Instead, they walk away with nothing to show for their hard work.
Whether we like it or not the economy is changing. For the last century there were millions of good paying jobs to be had and all that was required was the worker needed to come in and follow directions. These type of jobs were what built our economy and gave us the highest standard of living in history. The problem is these types of jobs are going away and we will have to learn how to be successful in a new way. I think we are going to move toward more work at home type jobs where people are their own bosses and their success or failure rides on their own shoulders. There are a multitude of work from home jobs that can provide a very lucrative lifestyle.
This blog is all about MLM newtwork marketing and building a business around the model of finding other people who are interested in a business and training them how to build there businesses while at the same time building up yours. One of the big problems with MLM is finding leads of people who would be interested in your offer. I have found MLM local leads are the best for converting into down line members of your business.
It is much easier to approach someone from your geographical area because there is already a certain bond theier. Great salesman know that building a bond or a realtionship with the customer is imperative to making the sale. People want to do business with others who have a connection and a local geographical area is great connection.
Use this to your advantage when building your warm list of potential business partners.
Whether we like it or not the economy is changing. For the last century there were millions of good paying jobs to be had and all that was required was the worker needed to come in and follow directions. These type of jobs were what built our economy and gave us the highest standard of living in history. The problem is these types of jobs are going away and we will have to learn how to be successful in a new way. I think we are going to move toward more work at home type jobs where people are their own bosses and their success or failure rides on their own shoulders. There are a multitude of work from home jobs that can provide a very lucrative lifestyle.
This blog is all about MLM newtwork marketing and building a business around the model of finding other people who are interested in a business and training them how to build there businesses while at the same time building up yours. One of the big problems with MLM is finding leads of people who would be interested in your offer. I have found MLM local leads are the best for converting into down line members of your business.
It is much easier to approach someone from your geographical area because there is already a certain bond theier. Great salesman know that building a bond or a realtionship with the customer is imperative to making the sale. People want to do business with others who have a connection and a local geographical area is great connection.
Use this to your advantage when building your warm list of potential business partners.
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